A brand is a powerful thing. Successful brands transition into household names, whose name alone is worth millions in revenue. Building consumer recognition and trust is no easy feat. It can take thousands in marketing, and twice as much sweat to accomplish. And yet, the rewards are great. When a business is creating a brand, it should protect it early on through trademark registration. Essentially, by registering your name, logo, or other trademark with a state, federal or international trademark registry, you can protect the goodwill of your business from those who would take that brand for themselves—whether that taking by innocent or intentional. But how can a business use a registered trademark to its benefit? In this workshop, we'll explore how startups can wield the power trademarks to eliminate the competition, while increasing its presence in their place. In short, we're planning for total market domination.
Register:
https://www.eventbrite.com/e/dominating-the-market-creating-and-maintaining-an-effective-ip-enforcement-tickets-123722265627?aff=ebdssbonlinesearch
