Companies ranging from patagonia® to Warby Parker® to Hootsuite® have successfully scaled while adopting triple-bottom-line business practices. Essentially, these companies have proven that you can be profitable and still be good corporate citizens. Key ways that companies can implement corporate social responsibility into operations is through (legal) benefit corporation structures and (business) B Corp certifications. Often, these business and legal modes are conflated and confused. This webinar will provide an overview of each and distinguish one from another. This presentation is geared towards investors, founders, directors, marketers, and general counsel alike. In it we'll cover: • The history in a nutshell of shareholder primacy (i.e. profit above all) in corporate law; • The development of the legal benefit corporation entity and B Corp certification standard in response to shareholder primacy; • How benefit corporations and B Corps are related and how they differ; • Attitudes of millennials and industry trends towards corporate social responsibility; • Increasing importance of trustmarks in e-commerce; and, • Why this matters for our economy. Rockridge Venture Law® is Tennessee's only Best For The World B Corp and a founding member of B Tennessee. Kevin Christopher is founder and Venture Lead of RVL®. Kevin is a registered patent attorney and serial entrepreneur, founding companies in renewables, biopharma, men's personal care, and law. He's actively a county and state commissioner, and director of several environmental and social impact nonprofits. Kevin is a SuperLawyer, Conscious Company Media Top Business Leader, and member of Leadership Tennessee.
Register:
https://www.eventbrite.com/e/startup-week-chattanooga-b-corps-benefit-corporations-tickets-123714735103?aff=ebdssbonlinesearch
