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Thursday, October 22 • 12:00pm - 1:00pm
Leverage consumer psychology to get sales before you launch

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Why do people buy the things they buy? What influences a business to choose one vendor over the other?
(Hint: It's about more than just the value proposition, having the best product or service, or even the sales & marketing strategies!)

Most new entrepreneurs don't take the time to gather the relevant market insights that they can then leverage to get sales leads and deposits before launching their business ― and this makes the early phase of any new venture much more stressful and riskier than it has it be.

Startup Champs LLC, a prelaunch growth consultancy with clients worldwide, advises high-net-worth individuals to Fortune 1000 corporations on data-driven plans that lead to securing deposits, or even pre-orders, before launching new brands and companies.

Join serial entrepreneur, investor, and Startup Champs CEO & Founder Alex Lavidge in this interactive presentation on how to gather the right market insights, engage online in collaborative design, fundamentals of marketing experimentation, and sales automation tools not commonly used by small businesses and startups that can help mitigate risk and increase the probability of success for any startup concept. "Unless you pull the data together from all of these four phases to put together a customized plan," Alex says, "your strategy is likely going to be flawed. Without a data-driven strategy, the repercussions will be emotionally and physically taxing on you and your team as you burn through cash trying to figure out by trial and error what you’re doing."
Prior to Startup Champs LLC, Alex was a Director of Startup Programs at CO.LAB and VP Business Development at Variable, Inc based in Chattanooga. He earned his BA from The University of Iowa in Organizational Studies & Entrepreneurship. Additionally, he studied Market Research at the London School of Economics as well as Peak Performance Psychology at Stanford University before beginning his career in Silicon Valley. Last year he traveled 6 continents where he was a public speaker and consultant for numerous clients.

You can access the event via Facebook here: https://www.facebook.com/events/646313809643078

Thursday October 22, 2020 12:00pm - 1:00pm EDT